Campaign work for the UK Government's clean energy, via M&C Saatchi.

My contribution to the campaign centred on the hero visual effect, the characters' static-charged hair, styled to sell the "electric feeling" of the tagline. The effect was created and refined using AI, then animated for the motion versions of the ads.

The two executions, one shot in daylight, one at night, each needed the hair to feel physically believable while still reading as clearly comedic. Getting that balance right in the static image was the foundation for the animation work that followed.